1 - Purpose (Why):  Raise human beings’ consciousness to promote sustainable development

2 - Vision (How):   Identify and guide the implementation of new ways of management through trust and affective commitment

3 - Mission (What):   We co-create solutions with leaders to improve collective performance in alignment with the organization's goals.

4 - Ambition (How Much):   We challenge people committed to generate change, so that they live new experiences and positively impact their environment.

5 - Values (Conditions):  Love, Freedom, Faith, Integrity, Excellence

6 - Competencies (Key Skills): Collaboration, Entrepreneurship, Systemic vision, Empathy, Expertise, Critical thinking

7 - Behaviors (Attitudes): Courage, Adaptability, Presence, Accountability, Gratitude, Respect, Discipline